Dining is no longer a popular socializing activity; people prefer enjoying food at home with their friends while streaming a movie. In times like these, relying on walk-ins has to be a questionable decision any food business can make, but how does one spread the word about their business and keep it relevant among their customers?
Flyers can be a great way to hammer the thought of your business into your customers’ minds in this digital age, and here are eight tips to help you get started on your first flyer.
1. Use enticing food photos
Pictures hold the power and potential to do that, so visuals are so important! For a power-packed flyer, include clear, high-quality photos of your tastiest, most drool-worthy dishes. Think juicy burgers, cheesy fries, or a colorful combo meal that looks like it belongs on a billboard.
Snap them in good lighting (natural is your best friend) and pick angles showing all the delicious details. You can even use stock photos or an AI background remover to let your product shine, which can be cost-effective and equally enticing. The hook pulls people in before they even read a word.
2. Incorporate saucy brand colors
Color isn’t just for decoration: they are an integral part of the flavor. The second someone glances at your flyer, the colors should feel like your brand. You can achieve this by picking two or three bold, signature shades (most probably those in your logo) and letting them do the talking.
Reds, yellows, and oranges are total appetite boosters. They’re fun, energetic, and make people hungry (science agrees!). Don’t get carried away; too many colors can turn your flyer into a hot mess. Keep it tight, tasty, and on-brand so your food and vibe stand out.
3. Show off your heavy hitters
People love a fan favorite, and your flyer lets you spotlight yours! Feature the dishes or combos in your menu that people crave the most. Grab attention with drool-worthy photos, fun names, and short, tempting descriptions that make your food sound too good to resist.
Adding fun details, like juicy burgers, protein-packed sandwiches, etc., is a fun and enticing way to get your feature products much-deserved attention. To add to the appeal of your feature menu items, you can even throw in some savings to give people a bang for their buck!
4. Add a deal they can’t refuse
Throw in phrases that can demand immediate action from your audiences, like Limited Time Only or Buy 1 Get 1 Free. Having such a time-sensitive deal on the main page of the flyers makes readers feel like they’ve got to act now, or the deal’s gone!
Time-sensitive offers are the perfect way for customers to decide on the spot, whether they’re clicking to order or rushing over to grab that deal. So, don’t be shy, let them know the clock’s ticking!
5. Experiment with fonts
If you want your flyer to stand out, starting with a bold font for your headings can be a good starting point! Using big, bold fonts can ensure that your essential information gets noticed instantly, without delay. But don’t just pick any bold font; make sure it matches your brand’s vibe.
If you’re all about fun and flavor, go for quirky, playful fonts that scream personality. It’ll give your flyer a unique feel that’s impossible to ignore. Then, balance it out with clean, easy-to-read body text. If you still feel stuck about what fonts to choose, you can always take inspiration from free flyer templates to get an idea.
6. Have a clear call-to-action
Your flyer should do more than just make your food look good; it should tell people exactly what to do next! Use clear and punchy CTAs like “Order Now,” “Visit Us Today,” or “Grab Your Deal!”
Don’t just throw those CTAs casually; make sure they stand out! Make them big, bold, and hard to ignore.
Think of bright colours, funky shapes, or eye-catching borders to make them pop. Stick your CTA right in the center or near the bottom, where it’s easy to spot after they’ve read through your flyer. This way, they’ll know exactly how to take action, whether clicking “Order Now” or coming over to snag that deal!
7. Incorporate fun icons and graphics
Make your flyer pop with fun food icons like burgers, fries, or drinks to grab attention and instantly flavor your visuals. Throw in a few cute illustrations to break up heavy text and keep things easy on the eyes. Ensure all your icons match in style and size so everything looks clean and cohesive.
8. Share your contact details
Your logo and your contact information are two integral parts of information that need to be in your flyer. Ensuring that your logo is placed in an easy-to-spot area and filling in all your contact information can make your flyer all the more effective and worthwhile. Also, ensure your overall look of the flyer is neat and cohesive. A clean, simple layout makes all your info easy to spot and more inviting.
Our two bits
While many may prefer online and digital channels to market their business, flyers are still potent and valuable today. With the right design and marketing strategy, you can quickly increase your orders and have your kitchen at maximum capacity.