This Italian airline just got a sassy new look


(CNN) — When it introduced in October 2021, ITA Airways, Italy’s new countrywide provider, promised to bring a “100% Italian experience” to the skies.

And now, approximately 8 months later, the airline has unveiled its new appear, which includes new uniforms and foods prepared by Italian movie star cooks.

The new search was unveiled along with ITA’s three new prolonged-haul Airbus A350-900s — the airplane which is, according to the firm, their “new ambassador.”

Chef Enrico Bartolini has added pappa al pomodoro to the business class menu.

Chef Enrico Bartolini has additional pappa al pomodoro to the enterprise class menu.

ITA Airways

Sticking to their all-Italian pledge, the interiors of the A350 ended up styled by Walter De Silva, a automobile designer who worked for Fiat and Seat, just before starting to be head designer at Volkswagen. De Silva took his inspiration from the track “Il cielo in una stanza,” or “The sky in a area,” he mentioned in a press release.

That means bringing blue inside the plane — but not the brilliant blue prepared for ITA planes’ exteriors, but a additional delicate, midnight blue. In economic climate seating, that blue results in being the foundation of the seat, with a sand-colored stripe down the middle. The colours are switched for “comfort and ease overall economy” seats which have a small more legroom, and for small business class seats. There’s a nod to the tricolore flag on the headrests, as well.

The slick new design for economy class.

The slick new style and design for economic system course.

ITA Airways

For prolonged-haul flights there will also be mood lights depending on the phase of flight (boarding, get off, mid-flight, and meal occasions) as very well as for dawn, sunset and evening time.

ITA options to step by step improve its fleet from its latest Alitalia plane to a fleet of new Airbuses, predicting that by late 2025, 75% of the fleet will be considerably less environmentally harming, new-technology aircraft.

ITA's new business class.

ITA’s new business class.

ITA Airways

In the meantime, the uniforms — built by Brunello Cucinelli — just take a leap toward relaxed don, with ladies in a position to don white cap-sleeved T-shirts with sweater vests on top rated. A far more standard uniform, closer to the dark blue uniforms of Alitalia, is an additional choice for crew. Ladies can opt for among a skirt or pants, although the men’s uniforms pep up Alitalia’s navy satisfies with massive gold buttons.

Fiona Sinclair Scott, CNN Style’s world wide editor, sees the new uniforms as a modernization of the common flight attendant glance.

“There was a time when air travel was synonymous with ultimate luxury, regardless of seat assignment. The uniforms and dress codes of flight attendants, who had been predominantly females, ended up created to exude glamour and femininity, potentially at the expense of convenience for individuals workers doing the job lengthy several hours,” she suggests.

ITA's new uniforms allow female crew members to choose between skirts and pants.

ITA’s new uniforms allow feminine crew associates to pick involving skirts and pants.

ITA Airways

“Now, travel is a lot more commonplace and cabin crews are extra gender-balanced. The tradition of journey has modified and we are without doubt observing this reflected in uniforms.

“Workplace dress codes have peaceful in just about each individual field so it can be not stunning to see the inclusion of a T-shirt in these new types, for example. Whilst the new models retain some of the hallmarks of flight attendant-use, they’ve been modernized with additional informal styling such as the a bit cropped or turned-up trousers and the possibility of a boot for women.

“Brunello Cucinelli offered quite a few double-breasted fits in his previous two menswear collections and they’ve carried about into this line much too.”

The uniforms will be rolled out around the following number of months, in accordance to the airline. ITA’s gradual introduction of new looks is down to charge-chopping actions for the airline which was born from Alitalia’s personal bankruptcy.

And then you will find the meals. From June 2, intercontinental flights will serve foods planned by some of Italy’s finest chefs, starting up with Enrico Bartolini — the only chef in historical past to have been awarded four Michelin stars in a single yr.

Bartolini’s debut menu for company class incorporates pappa al pomodoro, the signature tomato-and-bread warm “pap” from his indigenous Tuscany, and rooster flavored with Amalfi essences, like lemon.

Financial state will see a “fully renewed menu,” when just about every item of meals and consume on board will be an Italian brand name or recipe.

In the long run, that emphasis on italianità will see coffee served as an “working experience” and wellness “exclusive ordeals” on board. Irrespective of whether that will contain guided meditations, as a number of airways already have on their in-flight enjoyment units, or whole-on in-seat massages, as Virgin Atlantic utilised to give, is not nevertheless distinct.

ITA’s gradual roll-out applies to its route map, far too. It is launching routes from Rome to Los Angeles, Sao Paulo and Buenos Aires this month.


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