Sponsored by Italian Trade Company
The Italian Trade Agency (ITA), governmental entity, is extremely fast paced heeding the rising customer push to insert value through authenticity in the order of their food stuff and wines. The ITA is pursuing its multi-million dollar “Made in Italy” campaign to educate buyers and suppliers about the worth of Authentic Italian goods, in distinction to all those that are imitations, and to acquire distribution and accessibility to U.S. retailers’ cabinets. Non-public label products and solutions have turn into the key to achievements for a lot of shops in search of to differentiate themselves from their competitors.
The ITA Chicago office environment supports U.S. merchants seeking to build out their Italian personal label suppliers’ portfolio, consequently providing consumers a higher range of products and solutions throughout various value points, assisting them to raise product sales and earnings. This strategy will deliver choices for all those consumers who may possibly not be huge spenders but nonetheless insist on quality and benefit.
The ITA is poised to just take advantage of this increasing pattern inside the foodstuff market and is functioning to lengthen its Reliable Italian in-keep promotions with an participating, regular and dedicated messaging throughout retailers’ brick and mortar suppliers, websites and social accounts.
It is no magic formula that Individuals adore Italian specialty goods. In a 2019 YouGov study, 88% of U.S. shoppers mentioned that they like Italian food, building it the country’s most common non-American form of delicacies. Though numerous People in america are most acquainted with pizza, there also is the truth that pasta, sauces and olive oil have become pantry staples nationwide and the demand for these items, in individual for individuals sourced from Italy, has only been greater by the pandemic.
There are two approaching prospects for U.S. vendors to source Italian personal label items. The very first is the Non-public Label 7 days virtual exhibition arranged by the Personal Label Suppliers Association scheduled to get area from February 1st by the 5th wherever the ITA Chicago place of work will showcase a collection of special meals, beverages, overall health and beauty “Made in Italy” items from more than 70 Italian leading brands of personal label products.
The second event is Marca Trade Exhibition held on a yearly basis in the lovely Italian metropolis of Bologna. Now in its 17th edition, Marca is arranged by BolognaFiere and is Italy’s only trade exhibition totally dedicated to the personal label organization and the 2nd largest private label trade exhibition in Europe, with virtually 900 businesses showcasing solutions of excellence, typically produced in Italy. Owing to the Covid 19 pandemic, the 2021 version of Marca, customarily scheduled all through the 2nd week of January, has adopted a somewhat special method combining a 10 working day digital platform for B2B conferences (from March 15th as a result of March 25th ) and a two working day in person trade exhibition scheduled on March 24th and 25th. ITA Chicago is now actively marketing the present, facilitating registrations by U.S. potential buyers and other specialists.
Let us now take a nearer glance at an critical merchandise phase, pasta. On the demand facet, in 2020 the Italian current market research firm Doxa carried out a survey, on behalf of the Italian Food items manufacturers’ association and the ITA, that identified 56% of American respondents stating they try to eat pasta between 1 and four occasions for every 7 days. A person in four of the 5,000 individuals surveyed throughout Italy, Germany, France, the United Kingdom, and the U.S. claimed expanding their pasta use for the duration of the COVID-19 lockdown. Also, pasta intake elevated by 40% in the U.S., Canada and Australia, outpacing the growth of properly-founded marketplaces these types of as the U.K. and the Netherlands.
On the source aspect, Hy-Vee, many thanks to the collaboration with the ITA, introduced an Authentic Italian non-public label line beneath their brand “Gustare Vita” which interprets to “Enjoy Life”, attaining great accomplishment with their prospects. In 2020 the selection of the “Gustare Vita” non-public label items reached in excess of 116 SKUs attesting to the acceptance of their personal label line. Focus on also released Great & Gather Signature, an offshoot of the non-public manufacturer Excellent & Obtain, which debuted very last tumble. The line involves an comprehensive choice of imported pastas and sauces. Numerous of the cost factors are marginally increased than the retailer’s normal Excellent & Get selections, offering high quality merchandise at an inexpensive price tag.
In closing, U.S. individuals, now extra than at any time, are looking for new premium-excellent authentic offerings at the proper price details. Retailers are increasingly knowing that they can import products and solutions from Italy and offer you a significant-quality product or service in a way that maintains very similar margins to all those observed by vendors who use domestic merchandise. A fantastic source for U.S. vendors browsing for Italian personal label producers is the ITA’s advertising web page www.italianprivatelabel.com. The site showcases enterprise profiles of major Italian brands and supplies comprehensive make contact with facts for ITA, helpful for people executives and prospective buyers who want to know much more about the Agency’s assistance when it comes to increasing the Genuine Italian product’s vary on their shelves.
Look to Italian private label merchandise for remarkable good quality and producing custom at the proper price tag stage. Your success will be assured.