Fake ‘Italian’ food products’ global turnover up to 120bn – Lifestyle


(ANSA) – ROME, JUN 13 – The world wide turnover of pretend ‘Italian’
food stuff solutions has risen to an annual 120 billion euros,
Coldiretti farmers group claimed Monday.
“Because of to the continued increase of Italian sounding makes, in excess of
two-thirds of ‘Italian’ meals items in the environment are now
faux,” it explained, adding that the Ukraine war’s impact on globe
trade had exacerbated the scenario.
Amid the most ‘cloned’ solutions are cheeses, led by Parmigiano
Reggiano and Grana Padano.
Other prime bogus makes are legendary cold cuts like Parma and San
Daniele ham and mortadella from Bologna, mentioned Coldiretti.
Richer countries are much more possible to have phony Italian sounding
solutions, these as the US, where by the business is well worth some 40
billion euros.
Italy is to stage up the battle towards Italian sounding food
fakes, Foreign Minister Luigi Di Maio explained to the AGM of food
federation Federalimentare in a videolink with the Cibus good
previous August.
The government’s strategy for the amazing marketing of Italian
items past yr “envisages motion to defend models and
high-quality and origin certifications , and to fight Italian
sounding goods” like Parmesan, he reported.
Di Maio reported that “harmful procedures, like Italian sounding
(solutions), have achieved worrying proportions, specially in the
agri-foodstuff sector”.
The Italian foreign ministry, he said, was engaged in “an
intensive motion of combating the counterfeiting of Italian goods
on a world scale”.
In 2008 The European Court of Justice (ECJ) stated Germany broke
European Union policies by letting the name ‘Parmesan’ to be made use of
for a German cheese that mimicked Italy’s glory Parmigiano
Parmigiano Reggiano has the EU’s Guarded Designation
of Origin (PDO) standing.
The Parmigiano Reggiano Consortium has experienced to develop into
increasingly assertive in defending its product’s title from
inappropriate use.
It 1st scored a crucial lawful victory numerous decades in the past when
it managed to cease an American cheesemaker from using the
Parmigiano tag on its grated cheese.
This was the fourth time in ten a long time that a US business
had been forced to take away the label from its solution.
In 2003, Italy lobbied to have cloned American parmesan
denied permission to export worldwide.
The US merchandise later on failed in its bid to be admitted to
the United Nations Food items and Agriculture Organization’s (FAO)
Codex Alimentarius.
Parmigiano Reggiano proceeds to be bought in cloned
versions in South The united states, Japan and Britain, though in France
‘parmesan’ refers exclusively to the Italian cheese.
In Brazil a pirated edition is promoted as Parmesao,
though Argentina calls its faux parmesan Regianito.
On the net sales of vintage Italian meals and wine produce are
booming but prospective buyers should really be thorough of scams, a current examine
The sale of pretend items commonly divides into two broad
categories, the research mentioned.
Firstly, there are items that bear faux excellent labels
implying they have been produced to certain requirements.
This is evidently a individual problem for Parmigiano
Reggiano cheese, which has been plagued by people inferior clones
over the yrs.
The second class covers goods labelled as coming from
a person geographical space but which basically occur from one more
position completely, these types of as a Pompeian olive oil manufactured in
The imitation of Italy’s prime meals products is on the rise
in spite of attempts to ban inferior clones, the International Trade
Institute (ICE) mentioned not long ago.
‘Italian-sounding’ items now rake in some six billion
dollars in product sales whilst the authentic posts only make about
two billion bucks, stated ICE, presenting the benefits of a
survey of North American specialty meals merchants carried out
with the Parma Chamber of Commerce.
Some 97% of ‘Italian’ pasta sauces and 76% of canned
tomatoes on the North American industry are bogus, ICE explained.
The United states is now churning out 1.7 million tonnes of
imitation cheese which includes 1.3 million tonnes of mock
mozzarella, 120 million tonnes of pretend provolone, 111,000
tonnes of phony ricotta and 60,000 tonnes of pirated
Gorgonzola is bought as Cambozola in Germany, Austria,
Belgium and Britain, where it is a favourite with foodies.
Australia tries even more difficult to camouflage the title with
its Tinboonzola.
Two other cheeses, Asiago from the much north and Robiola
from Emilia, are respectively cloned in Wisconsin and Canada.
‘Danish Grana’ can be found on US cabinets together with
American variations of Parma ham and San Daniele ham.
Other fakes consist of Californian-grown San Marzano
tomatoes and pirated Chianti created in Australia and the
In Europe, meals authenticity criteria are a lot more
rigorously noticed.
Very last 12 months noticed a threefold maximize in European Union
customs seizures of phony Italian goods bearing high-quality
Italy has the maximum range of EU seals of acceptance on
its foodstuff and drink. (ANSA).

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