Campaign supports Italian organic flour exports


ROME, ITALY —The Italian Affiliation of Millers (ITALMOPA), which represents far more than 80 flour organizations throughout Italy, has introduced an initiative to market exports of natural comfortable wheat and durum wheat flour and semolina to the United States and Canada and to elevate recognition of their significant good quality. The effort and hard work, known as Pure Flour from Europe: Your Natural and Sustainable Selection!, is co-funded by the European Fee.

The plan manufactured its debut at Bakery @ SIAL The united states, an worldwide trade present March 22-24 in Las Vegas, Nevada, US. ITALMOPA experienced representatives from 3 of the group’s biggest producers at its booth: Molino Grassi, Molino Casillo and Molino de Vita. 

Pure Flour from Europe will very last 3 many years and incorporate buyer and trade events with solution demonstrations led by cooks featuring widely appreciated Italian foods such as pizza, pasta, pastries and bread. There also will be social media and promoting strategies and participation in significant trade displays targeting the grocery, foodservice and food producing sectors. The initiative will consist of an instructional tour of millers of organic flours and semolina in Italy.

“We see wonderful chance in North The united states to improve exports of natural smooth wheat flour and durum semolina from Italy,” claimed Emilio Ferrari, president of ITALMOPA. “More than ever prior to, home cooks and cooks are hunting for premium components that are healthful, healthy and grown with no synthetic fertilizers. They also want to respect the environment. Natural flour from our member companies delivers on all these requires and elevates the high quality of most any culinary development.”

The goal of the application is to improve exports by close to 300% when compared to 2020 for Canada and the United States, the place customer demand from customers for natural and organic flour is higher but imports are observed as commonly lower, and to boost awareness and consciousness of out there solutions.


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