Antitrust & Competitors Coverage Weblog

Friday, January 15, 2021

Financial impact of class captaincy: an evaluation of assortments and costs

Financial impact of classification captaincy: an evaluation of assortments and selling prices

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By:

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Viswanathan, Madhu Narasimhan, Om John, George

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Abstract:

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We empirically look into the affect of category captaincy, an arrangement where by the retailer is effective exclusively with a producer to deal with the two the manufacturer’s and his rivals’ goods. Utilizing a exceptional data set that incorporates details on category captaincy as nicely as SKU-shop-degree gross sales and value across 24 retail chains and eight nearby marketplaces in the United States for a frozen food items class, we quantify the impact of captaincy on costs, assortments, revenue, and purchaser welfare. Apparently, our estimates counsel that captaincy can lead to welfare gains for buyers, which argues from a purely negative view of captaincy by plan makers.

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URL:

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http://d.repec.org/n?u=RePEc:ehl:lserod:107034&r=com

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https://lawprofessors.typepad.com/antitrustprof_website/2021/01/financial-affect-of-classification-captaincy-an-evaluation-of-assortments-and-charges.html

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